3D Logo vs 2D Logo?

What are logos?

A logo is the foundation of your brand. Logo are formed using text and images. A logo is important to company or individual because it reveals your identity, distinguishes you from the competition and facilitates brand loyalty. Typically, your logo can be of two types: 2D and 3D logo.

Defining 2D and 3D Logo

Previously, two-dimensional (2D) brand icon were very comes, but since the advancement of technology needs of companies have changed and they have moved to 3D logo deigns.

2D designs are made on a two-dimensional platform, under this form pictures are completely flat, without depth and only gives one side of perspective. The elusive soft shadows we see in real life aren’t used in the making of 2d objects and characters and their colors have few fluctuating shades. But in the 3d animation, all the objects and characters happens on a 3-dimensional platform. 3d Pictures focus on depth and offer multiple perspectives just like in real life and have soft subtle shadows cast on the objects and characters. Characters and objects look cartoonish, unrealistic and impractical when designed using 2D animation. On the other hand objects and characters look cartoonish but realistic in the meantime in 3D. 2D animation involves drawing or movement on a flat surface or in the vertical and horizontal planes but alternatively 3D modeling and creating objects in 3 dimensions using soft wares and with the addition of lights, reflections, other objects, shadows.

WHAT TO CONSIDER BETWEEN 2D AND 3D?

Branding professionals and originators argue for and against 3D logos every time. Definitely, a 3D logo is more visually energetic in media, such as television and online platforms. 3D logo embraces animation really well which catches the attention of every eye. It can bring a brand character to life. Nevertheless, 3D logos can be more expensive to produce offline and neither does 3d effects translate well to print media. First, think about where you are going to use your logo most frequently, so you choose a design whether 2D or 3D, so it will well in that medium.

Conclusion

The most important thing to ponder is when you think about the 2D or 3D logo design options, think is this your brand image. Never, I repeat Never make the mistake of making a 3d logo just as it’s a trend to follow. If 3d logo design doesn’t fit well with your brand image then completely avoid.

There is no perfect answer to whether you should choose to create a 2D or 3D logo design. The best conclusion would be to create both at a similar time. Select one, the 2D version to be your main logo design and the other 3D version as the subordinate design used when the medium permits it. Always think about the consistency of your entire brand identity, not just the design of a single logo.

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