3D Logo vs 2D Logo?

What are logos?

A logo is the foundation of your brand. Logo are formed using text and images. A logo is important to company or individual because it reveals your identity, distinguishes you from the competition and facilitates brand loyalty. Typically, your logo can be of two types: 2D and 3D logo.

Defining 2D and 3D Logo

Previously, two-dimensional (2D) brand icon were very comes, but since the advancement of technology needs of companies have changed and they have moved to 3D logo deigns.

2D designs are made on a two-dimensional platform, under this form pictures are completely flat, without depth and only gives one side of perspective. The elusive soft shadows we see in real life aren’t used in the making of 2d objects and characters and their colors have few fluctuating shades. But in the 3d animation, all the objects and characters happens on a 3-dimensional platform. 3d Pictures focus on depth and offer multiple perspectives just like in real life and have soft subtle shadows cast on the objects and characters. Characters and objects look cartoonish, unrealistic and impractical when designed using 2D animation. On the other hand objects and characters look cartoonish but realistic in the meantime in 3D. 2D animation involves drawing or movement on a flat surface or in the vertical and horizontal planes but alternatively 3D modeling and creating objects in 3 dimensions using soft wares and with the addition of lights, reflections, other objects, shadows.

WHAT TO CONSIDER BETWEEN 2D AND 3D?

Branding professionals and originators argue for and against 3D logos every time. Definitely, a 3D logo is more visually energetic in media, such as television and online platforms. 3D logo embraces animation really well which catches the attention of every eye. It can bring a brand character to life. Nevertheless, 3D logos can be more expensive to produce offline and neither does 3d effects translate well to print media. First, think about where you are going to use your logo most frequently, so you choose a design whether 2D or 3D, so it will well in that medium.

Conclusion

The most important thing to ponder is when you think about the 2D or 3D logo design options, think is this your brand image. Never, I repeat Never make the mistake of making a 3d logo just as it’s a trend to follow. If 3d logo design doesn’t fit well with your brand image then completely avoid.

There is no perfect answer to whether you should choose to create a 2D or 3D logo design. The best conclusion would be to create both at a similar time. Select one, the 2D version to be your main logo design and the other 3D version as the subordinate design used when the medium permits it. Always think about the consistency of your entire brand identity, not just the design of a single logo.

 If you are thinking about how to find some logos then here is the best logo designing agency i.e Logomines that can provide you the best services possible.  Logomines is an expert information technology solution provider and one-stop-solution for all your logo needs. From logo creation, custom designing and embedding to strategic SEO oriented methods we provide the best designing services.

Brand and Logo Design: Are These Two Different Things?

A well-designed logo plays an important role when it comes to making right impression on the audience. A logo should always be unique, eye popping and absolutely soothing. You should have a logo that make people fall in love with you and your company. However, your logo isn’t your brand, brand is much more than that. There has been lot of confusion surrounding these terms, people often use one term for other, but there is clear difference between them.

 Brand Power

If you look around, you will easily notice the mentality of the tribe especially if we talk about certain brands like Pepsi, Apple, Nike, McDonalds and so on. These brands are really famous so as their unique logos. However, this is not why people are loyal to these companies. In other words, people are not loyal to companies because of their LOGO, but to their BRAND and this loyalty enable a logo to strengthen brand’s power.  

 Brand Building

Brand building is not easy, especially if it’s online, it takes real hard work and dedication. It requires proper goal definition, strong vision and flexibility. Also, it requires customer participation in the process. You should understand your business, market and audience. Once you have thorough understanding of these elements, your logo will take on a life of its own and support brand visibility. And once your brand is visible, you can make efforts to make it popular and recognized by large number of people. It seems hard to do all this, but all of these steps clearly dependent on each other. Don’t think it as a burden because it’s real fun when you go into the right direction.

 The Difference: Logo Design and Brand

A Logo is a design element often including symbol, name, color or trademark. It a visual representation of the brand spreading brands’ message. On the other hand, a brand is a product, service or a concept that differentiate one business from other.  Brand is actually an experience that people have when they come in contact with a particular business/company. A Logo representation of the brand.

Take it this way, a logo is a graphic element whereas a brand is the communication strategy that helps businesses to communicate your expertise and passion. A well designed logo with effective brand strategy can help you reach audience more efficiently and communicate your message in a better way also it helps easily attract attention of the people.

 A key difference between both, a logo and a brand can be seen if you make customer care center of your favorite brand. The way they treat you over the phone call, the way they show that they care, the kind of music they play when you are on hold. These intangible qualities actually establish a brand.   

So, don’t think if you have a logo means you have a brand, because there is difference between the both.  However a logo isn’t any less important, it basically hold your back after you have started building your brand. Get your brand designed/redesigned by a well experienced and skilled company. Logo Designers will never disappoint you!